One of Italy’s most influential fashion bloggers, Nicoletta Reggio first joined the digital style scene in 2011 when she launched blog Scent of Obsession. Since then, she’s gone on to notch up a host of successes such as working with major fashion and beauty power houses including Chloé, Dior, Chanel and Kérastase – before hitting her career high in June last year when she was invited to join other international bloggers for the Cannes Film Festival.
With a feed that constantly inspires and a wardrobe we’ve long been desperate to raid, we thought Nicoletta was the perfect target for our latest Fast 50. Here, we chat to the style influencer about everything from getting her start in the industry to top Instagram tips.
Missed the last articles in the 50 Questions series? Click the links to read interviews with Jenny’s World Tour, Júlia Muniz Brandão, and Icing and Glitter’s Siffat Haider.
1. Best beauty product of all time? Absolutely Rouge Dior Liquid – love the matte effect
2. Five beauty products you can’t live without? Primers, moisturising cream, lipstick, makeup wipes, luminizer powder
3. Hair “done” or messy? Both… but usually messy
4. Makeup or no makeup? Makeup
5. Favourite fragrance? Poison Girl by Dior
6. Favourite item of clothing? Bags
7. Favourite fashion brand? Céline
8. Sneakers or heels? Sneakers
9. Gym or exercising outdoors? Gym
10. Yoga or running? Yoga
11. Healthy eating or treating yourself? Healthy
12. Can you cook? Not too much
13. Favourite food? Pizza
14. Favourite drink? Virgin colada
15. Best place to eat out? Toro Sushi in Bali
16. Happiest moment? My wedding
17. Saddest moment? When I lost my lovely grandparents
18. Instagram or Snapchat? Instagram
19. Blog or YouTube? Blog
20. Iphone or camera? Camera
21. Type of camera? Canon 5d Mark III
22. Facetune or untouched? Facetune
23. Lightroom or VSCO? Lightroom
24. Favourite filter? Mine
25. Favourite way to edit pics? Absolutely computer
26. 9-5 job or full-time influencer? Full-time influencer
27. How did you first get your start in Instablogging? 2010 with my blog www.scentofobsession.com
28. How much time goes into a normal picture found on your Instagram account? Usually 15 minutes
29. What’s your top Instagram tip? It’s not about the numbers – it’s about the connection, the ability to connect and share with incredible humans all over the world
30. Who takes your pics? My husband or me
31. Career highlight since being an influencer? When I was at Cannes Film Festival for the red carpet
32. Career lowlight since being an influencer? Too many things to do and not enough time
33. Best campaign you’ve ever worked on? Too many… but one of the best was in Paris with Chloè to shoot the Love Story campaign with my husband
34. The best gift you’ve ever received as an influencer? I’m so grateful for all the things I receive every day, but the most important for me are all the kind messages from my followers
35. Last thing you googled? New York City in March
36. Favourite film? “Notting Hill”
37. Favourite book? “The Key”
38. Favourite song? Snow Patrol “Chasing Cars”
39. Favourite band? Coldplay
40. Living in the city or living by the beach? By the beach
41. Favourite travel destination? Bali
42. Going out clubbing or quiet dinner with friends? Quiet dinner with friends
43. Partner or single? Partner
44. Siblings? One sister
45. What city are you currently living in? Novara
46. Celebrity crush? Adam Levine
47. Pets? 2 babies 😀 – one pekingese and one French bulldog
48. Top five Instagram accounts to follow? @itziaraguilera, @parisverra, @jimsandkittys, @oljaryz, @kimijuan
49. Favourite quote you live by? “The most important thing in life is to stop saying ‘I wish’ and start saying ‘I will’. Consider nothing impossible, then treat possibilities as probabilities” – Charles Dickens
50. Top career tip? Look at yourself, never others. Show what you want in your mind – this is the key.
All images: Nicoletta Reggio
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