About Husskie

With a background in print magazines and digital publications, in November 2016 Yelena Fairfax left behind her editor’s desk at Bauer Media to launch Husskie – an online lifestyle magazine exploring the true lives of social media content creators. Three years later, Husskie evolved from its origins to share more imagery created by the team and to delve into the world of ecommerce. Husskie Creative and Husskie The Label were born.

Now, Husskie has become a place where you can come to read about top content creators and get a glimpse into their lives, wardrobes, career secrets, and beauty cupboards. It’s a place where you can view creative shoots captured by Husskie that celebrate fashion, culture, and individual voices. And it’s a place where you can shop our capsule collections of considered pieces.

“I’m thrilled to invite you into the world of Husskie. A place where, similar to a pack of husky pups, we embody the idea of all joining together to form a small community of like-minded people learning from each other, supporting one another, and empowering each other. Thank you for being a part of the Husskie pack,” – Yelena.



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