It’s no breaking news that top global influencers are making an absolute motser. There’s beauty vlogger Michelle Phan who reportedly has a net worth of $US50 million, fashion blogger Chiara Ferragni – who’s sitting pretty on $US12 million, and Huda Beauty’s Huda Kattan with an estimated $US4.5 million net worth. And they’re definitely not the only ones utilising their various digital platforms to have a finger in the pie when it comes to money matters.
Today saw the Australian Financial Review release its 2017 Young Rich list – with two local health influencers finding a spot on the highly coveted list. Jumping up 11 places on the list compared to last year was fitness guru Kayla Itsines – who came in at #40 with a shared wealth of $AU46 million with partner Tobi Pearce. Following closely behind was fellow fitspo influencer Emily Skye – who debuted on the list at #83 with a sweet $AU32 million to her name.
And while they were the only two influencers making the top 100, the general tech space had a very heavy presence on the list. There was Atlassian co-founders Mike Cannon-Brookes and Scott Farquhar (#1 & #2, $AU6.08 billion), Campaign Monitor co-founders Dave Greiner and Ben Richardson (#3 & #4, $AU607 million), Envato co-founders Collis and Cyan Ta’eed (#9 & #10, $AU216 million) and Canva CEO Melanie Perkins (#17, $128 million)… just to name a few. In fact, there was a total of 38 people from the technology sector making the List in 2017 – finding technology the most dominant category.
Although not technically in the technology space, it would be amiss of us to not also mention HiSmile co-founders Nik Mirkovic and Alex Tomic – a duo that have definitely used technology to their advantage to accrue a combined wealth of $AU46 million. Proving the value of heavy influencer marketing tactics (that includes bringing Kylie and Kendall Jenner into the fold), the Gold Coast youngsters debuted on the Rich List at #58 and #59. Not bad going for a 22 and 24 year old.
The full Financial Review 2017 Young Rich list will be published on Friday October 27 in the magazine and online at afr.com.