When two style bloggers join forces to create a clothing line

Lately we’ve been seeing more and more bloggers move into the space of product development [an evolution that we are fully in support of!], with the latest seeing plus-size style bloggers GabiFresh’s Gabi Gregg and Nicolette Mason launch a clothing line for the curvier girls.

Named Premme, the brand features a collection of 15 on-trend pieces including a very cool striped jumpsuit, statement denim jackets [hell, yehr], and printed pink bomber jacket that puts the Pink Ladies to shame. Calling the range “style without compromise”, Premme is made for those sized between 12 and 30.

Discussing the clothing line via the brand’s website, Gabi and Nicolette explain: “Premme was born out of a love of fashion and our frustration with it (you all know what we mean). We believe that style should not be limited or compromised because of our bodies. OG plus-size fashion editors and bloggers, we’ve seen this industry evolve – but we knew there was something still missing.

“Premme is about taking risks, making a statement, and having fun. Premme wouldn’t exist without the love of our community. Our design, sensibilities, and approach is inspired by you, babe.”

Click here to shop the collection.

Main image: @nicolettemason | All other images: @premme.us

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