What’s better than one stellar influencer to follow religiously and seek bounds of inspiration from? Answer: Multiplying them by 4 or 5, and watching collaboration come to fruition over cocktails and caffeine. While the act of ‘content creation’ is at times a woefully solo pursuit, our favourite #girlgangs of the Gram are demonstrating how pooling creativity by making like-minded friends can result in brilliant material (plus if their pics are anything to go by… an epically good time).
As ideas and styles intertwine, we’ve swiftly come to realise the power of the Girl Gang. Today, we’re collating a few of our personal favourite Instagram girl troops, and reliving some of the moments that speak of each gang’s true friendship, their ode to female empowerment, and of course a lot of killer outfit lineups. In the wise words of a neon-clad Cyndi Lauper, girls really do just wanna have fun, and the influencer scene proves no exception…
WHY WE LOVE THEM: These girls hail from the cosmopolis of Melbourne, and have the social calendar and exquisite garbs to match. You can be sure to see them headlining hot events, smashing fitness goals, and expanding their circle to charge an already electric blogging scene. Here, we relive some of their sartorial prowess during the long-haul week of the Melbourne Spring Racing Carnival.
WHY WE LOVE THEM: Who could handle a camera better? This troop is composed of reigning queens of the digital space. We’ve all scrolled through at least one of their Instas and morphed into the heart-eyed emoji when scoping out the lush getaways and bohemian style captured there. Get your Euro 2018 planning agenda out because these ladies are well-versed in the realms of travel, friendship and adventure.
WHY WE LOVE THEM: The appreciation for delicious plates and good lattes is palpable. We’re living out our brunching, styling and globe-touring dreams with this lot. Each gal’s grid is gilded with faces radiant enough to make you want to whip out all of the highlighters and get your glow on. The quality of images and attention to detail paraded across these four girls’ blogs never fails to make us swoon.
WHY WE LOVE THEM: For the salty shorelines. The textured waves. Don’t even get us started on the beachy frocks. When these girls join forces, it’s almost like compiling the perfect summer playlist – something that imbues you with that spontaneous compulsion to hit the road, let your hair down, and tour the coast. We have major travel envy going on at the hands of this crew. Peering out of the lemon-laden balcony of the dreamy Le Sirenuse on the Amalfi Coast has to be one of our favourite moments captured by this troupe.
WHY WE LOVE THEM: Sometimes a duo is all you need. Here, Xenia Van Der Woodsen of Xenia Overdose and Leonie Hanne of Ohh Couture are smitten with the timeless beauty of Paris (and each other’s company!) We turn to them for delightfully tailored outfit snaps, their grids providing an endless supply of street style snaps. Despite leading insanely busy, globe-trotting lives, these two seem to be in perfect sync when it comes to their aesthetics and strong fashion focus.
WHY WE LOVE THEM: Lisa couldn’t have put it better herself on a recent Instagram post: ‘Be the kind of woman that makes other women want to up their game. These women standing next to me make me want to step up mine! They are fierce, strong, independent #bossbabes and of course knockouts!’. The photography here is stellar. The set-up? Impeccable.
WHY WE LOVE THEM: We’re pulling in the big guns. A casual multi-million followers between this gang speaks of the consistent style and clean-cut content they produce. They know the biz like the back of their hand. We are always awaiting where they will take their A+ aesthetics and lust-worthy clothing ensembles next.
WHY WE LOVE THEM: Pictured here at one of the cult London brunching spots, the trio join in an ode to high tea. Check out the shoes, the beaming smiles and THE POOCH. These girls know how to do Sunday morning right. Each influencer conjures up a perfectly vintage-hued, luminous Instagram, and consistently propels our fashion goals.