Husskie
  • Home
  • Shop
  • Magazine
  • The Fashion Pack
    • Fashion News
    • Fashion Interviews
    • Style Spotlight
  • The Beauty Pack
    • Beauty News
    • Beauty Interviews
  • The Lifestyle Pack
    • 50 Questions
    • Health Influencers
    • Travel Influencers
    • Tips and tricks
    • Influencer Approved
    • Lifestyle Influencers
    • Love Stories
  • Creative
No Result
View All Result
HUSSKIE
  • Home
  • Shop
  • Magazine
  • The Fashion Pack
    • Fashion News
    • Fashion Interviews
    • Style Spotlight
  • The Beauty Pack
    • Beauty News
    • Beauty Interviews
  • The Lifestyle Pack
    • 50 Questions
    • Health Influencers
    • Travel Influencers
    • Tips and tricks
    • Influencer Approved
    • Lifestyle Influencers
    • Love Stories
  • Creative
No Result
View All Result
HUSSKIE
No Result
View All Result

The essential guide for influencers on how to work with brands

by Husskie
August 30, 2018
in Tips and tricks
Share on FacebookShare on Twitter

Having worked with the likes of Natalie Roser (915K followers), Charly Jordan (1.1 Million followers), and Renee Herbert (970K following)… just to name a few – it’s fair to say that when it comes to influencer marketing, Ark Swimwear founder Renée Kirby knows a thing or two.

Launching Ark Swimwear in Manly Beach, Australia in January 2016, it’s not just been influencers the brand has caught the eye of – with celebrities and models including Emily Ratajkowski, and Victoria’s Secret Angels Taylor Hill, Sara Sampaio, and Chanel Iman all also becoming fans of the brand’s luxe silky fabrics and ultra clean lines [wow, now you’ve made me a fan].

And what collaborating with all that star power means is that Renee is very well versed when it comes to what actually works (and what doesn’t) when it comes to collaborating with influencers. But rather than take our traditional angle and ask her how brands can best work with influencers, we thought we’d switch it around – and chat to Renee about how influencers can best work with brands.

Here, the founder talks us through her five top tips for influencers to ensure they become a brand’s next best asset (and get that always alluring repeat booking).

Phoebe O’Hanlon wearing Ark Swimwear

1. Be mindful of the brand’s own aesthetic
“An influencer is, in essence, a brand. Like a brand, they have a following based on their ‘brand personality’, which appeals to audiences for their authenticity and relatability. When brands collaborate, there needs to be a synergy that has the potential to engage both audiences. We love to repost our influencer’s content, but sometimes can’t do that because the product is not being worn in a way that will appeal to our audiences or a way that fits with our aesthetic, so I would urge influencers to really be mindful of wearing the product the way the brand presents it themselves if they want to be reposted.”

2. Track growth for future opportunities
“When an influencer starts collaborating with a brand, it’s a really useful exercise for them to keep a record of their following at that point in time. This provides them the opportunity to see if the collaboration is working for them – if their followers grow as a result of their engagement with that brand. Similarly, it is a productive exercise for the influencer to wait until their following has grown significantly before it approaches that same brand for a subsequent collaboration. If their following has grown, it offers the brand an opportunity to build awareness to new audiences, which is a compelling proposition.”

Ark Swimwear

3. Show respect to reap the rewards
“Paying – and even gifting to – influencers is an expense that must be justified with a return on investment for a business. Plus, there are a large number of influencers in the market now, so it is more important than ever that they demonstrate their value to a brand. To me, there are some guiding principles that should be considered by influencers hoping to stand apart from the crowd: 1. Make the product front and centre – and make it look as good as you can. This will maximise your repost potential and audience engagement, and will drive sales for the brand. 2. Be true to yourself and to the brand. If you wouldn’t normally wear the product, don’t ask for a collab or accept a free gift. If the sizing or colour is not right, exchange it. At the end of the day, the success you have with brands comes down to a matter of respect. If you demonstrate respect for what the brand is trying to achieve, they will show you the same respect back.”

If you wouldn’t normally wear the product, don’t ask for a collab or accept a free gift.

4. Spend time researching what already works for a specific brand
“It may sound counter-intuitive, but often our classic colours such as black and grey totally out-perform our bright colours like red and orange in terms of engagement, yet many influencers are drawn to the colours they feel will stand out more. For us, the classic colours are more inclined to go viral, so my advice to influencers would be to really spend time on a brand’s feed trying to decipher what seems to work and what does not.”

5. Mix organic with paid content
“The concept of the influencer has exploded in the last year, to the point where influencers are approaching/being approached by any number of brands, which influencers then feel obliged to promote in posts tagging multiple products. Under this pressure, it’s important for influencers to maintain their connection with their audiences (and prevent them from feeling suffocated), plus keep their content looking authentic. To do this, I would suggest mixing it up by doing a few posts with products then one without.”

Elisha Herbert wearing Ark Swimwear

Main image: Brooke Hogan wearing Ark Swimwear

Want exclusive influencer interviews and news straight to your inbox? Join our mailing list or follow us on Instagram.

Related

Tags: Ark SwimwearElisha HerbertEmily Ratajkowskiinfluencer marketingNatalie RoserRenee HerbertSara SampaioTaylor Hill

Related Posts

Tips and tricks

She sold 13,747 units on launch day – so just how did influencer Sammy Leo do it?

We sit down with Gold Coast influencer Sammy Leo to find out how she managed to sell 13,747 units...

Tips and tricks

How one PR Agency is staying on top of business during COVID-19

Hive HQ founder Jessy Marshall reveals how her agency is keeping business on track amidst the continuing unfolding developments...

Tips and tricks

Social media strategies and lessons from a 3x successful brand founder

The Blaq Group founder Ryan Channing talks social media – from initial launches to lessons learnt to what he’s...

Tips and tricks

What’s the next big thing in social media

Slyletica founders Simon or Yetta Rawadi talk us through their predictions of what’s around the corner when it comes...

Next Post

A heart-to-heart with Hitomi Mochizuki

Comments 1

  1. Lana Gunia says:
    5 years ago

    The concept of being an influencer is just amusing published here. Thanks a lot.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search

No Result
View All Result

RECENT POSTS

All the best street style looks from AAFW 2022

A lesson in tenacity with AMELIA designs’ Amelia Scott

Day on A Plate and mental health de-stigmatisation with Jasmyn Wilkins

Introducing Mia Healey: Rising Aussie star

An influencer’s guide to traveling the country by campervan

INSTAGRAM

Instagram post 17948309603006682 Vacay dreaming.
Image via @oncewed
Instagram post 18008328298401490 Husskie Linen Mini Smock Dress in Blush
Instagram post 17945223229698289 Vola Via ✈️
Pic: @paulinawilltravel
Instagram post 17908617731351443 Emilia Linen Dress in Stripe with Puff Sleeve 🤍💙
Instagram post 17945557939658011 Happy Christmas Eve to all 🎄
Instagram post 17922927224015567 Linen Lemon 🍋🍋
Instagram post 17864501687641375 Vola Via.
Pic via @stephpresets
Instagram post 17933181532842743 Emilia Linen Dress in Stripe with Puff Sleeve.
Instagram post 18272075179029430 Vola Via ⛱

PINTEREST

FACEBOOK

FACEBOOK

HUSSKIE ON THE GRAM @HUSSKIEONLINE

Instagram post 17948309603006682 Vacay dreaming.
Image via @oncewed
Instagram post 18008328298401490 Husskie Linen Mini Smock Dress in Blush
Instagram post 17945223229698289 Vola Via ✈️
Pic: @paulinawilltravel
Instagram post 17908617731351443 Emilia Linen Dress in Stripe with Puff Sleeve 🤍💙
Instagram post 17945557939658011 Happy Christmas Eve to all 🎄
Instagram post 17922927224015567 Linen Lemon 🍋🍋
Instagram post 17864501687641375 Vola Via.
Pic via @stephpresets
Instagram post 17933181532842743 Emilia Linen Dress in Stripe with Puff Sleeve.
Instagram post 18272075179029430 Vola Via ⛱
Instagram post 18155413891168730 Getting into the Christmas spirit with a touch of red (floral) ❤️

H u s s k i e .

CONTACT US

ABOUT

PRIVACY POLICY

ARCHIVE

SUBSCRIBE TO HUSSKIE

Copyright ©2020, Husskie. All rights reserved.

Related

No Result
View All Result
  • Home
  • Shop
  • Magazine
  • The Fashion Pack
    • Fashion News
    • Fashion Interviews
    • Style Spotlight
  • The Beauty Pack
    • Beauty News
    • Beauty Interviews
  • The Lifestyle Pack
    • 50 Questions
    • Health Influencers
    • Travel Influencers
    • Tips and tricks
    • Influencer Approved
    • Lifestyle Influencers
    • Love Stories
  • Creative

Copyright ©2020, Husskie. All rights reserved.

JOIN THE PACK

 

Subscribe to Husskie to receive 10% off your first order.
Be the first to know about our latest news, updates, collection launches, and special offers.

 

Thank you for subscribing to the newsletter! We're excited to have you as part of the Husskie pack.

Too many subscribe attempts for this email address.