Stop what you’re doing and get ready to indulge in a sartorial feasting.
Five leading influencers have turned to the fashion stakes in a creative collaboration with Kholo The Label – with each lifestyle devotee stepping into the studio to design a bag reflective of their individual styles that we know, love and double tap on the daily.
Contenders including Megan Morton, Harley Quinn And Co‘s Erin Donati, Hello Emily Green‘s Emily Green, Hello Alex Fulton‘s Alex Fulton and Andreea Birsan translated their flair for design into the production of their own iconic shoulder-warmer or piece of wrist candy.
Megan Morton, a celebrity designer and frequent flyer across the pages of ELLE Decoration UK, reflects on the experience as an exercise in which her creative muscles were firmly flexed. “Working with a bag is a joyous process – how much can you reduce – how much can you add? But the real joy is when you nail it and think, ‘wow I actually really need this bag in my life’,” she says.
“I love small bags – life is over-burdened by big. My play on the Indian wedding bag shape has a secret bottom for cards and keys, plus traditional Indian mirrors for touch-ups – while the bag itself is reversible and has options for a bag belt that can go around your wrist or neck when not adorning your bag with hand-embroidered heavenly detail! There is a LOT of love in this little bag!”
Fellow amalgam of fashion Andreea Birsan has turned her eclectic taste into a feminine yet striking accessory, complete with pearls and gold hardware. No stranger to the use of colour and textures, Andrea’s bag is drenched in a royal red hue.
“One of my favourite parts of this project was choosing the colour of the bag and deciding on the embellishments to go with. Since I am a huge fan of red, the colour choice was quite obvious, but choosing the right shade was really difficult. In the end, everything went smooth and the bag came out just as I pictured it,” Andreea says.
Each bag is representative of the influencers who designed them, whilst also adhering to Kholo’s iconic craftsmanship techniques such as 3D embroidery, delicate threading and the dimension-building use of beading.
All five influencers will be hijacking the @kholo_thelabel Instagram stories, in which they will share insights into daily life behind the lens, their design process, and of course the bags that they have crafted.