It’s often that after years of killing street-style photoshoots and influencing mass-followings with the upload of a snap, bloggers inevitably transcend new realms of creativity. When news breaks of yet another content creator succeeding in a project offline, no aspiring blogger can help but feel a pang of inspiration.
Amsterdam-based trendsetter, Andy Torres (Style Scrapbook) is no stranger to reaching these new heights. If an astounding following of 790k followers wasn’t enough to turn heads, the debut of her new ready-to-wear clothing label AIT has left the fashion frontier in awe.
While Andy has always been making waves on the ‘gram, it’s now her turn to cause commotion at the seam with her flair for design. The drop of AIT offers this long-term influencer a whole new platform to dazzle fellow fashionistas with her eclectic style.
Andy says, “I am extremely proud and excited to share AIT… This is more than a clothing brand to me, it’s an expression of my style and who I am. Fashion has always been close to my heart, since watching my mother customise my clothes and teach me how to sew at the age of 7.”
She reflects that this was something that her Instagram facilitated, but was only accomplished through perseverance following early rejection.
“10 years ago, after not being given a chance in the fashion industry, I decided to start my blog – Style Scrapbook – to showcase my DIY pieces.”
Seizing a hot opportunity, Andy has taken careful steps to ensure AIT is a true reflection of her style and her prominent social media presence. The label boasts racks full of minimalist yet striking pieces designed to allow followers to emulate the looks pictured on Style Scrapbook. These include flouncy sundresses, grungy hoodies and bold slogan tees to cater for all facets of the current trend climate.
Andy’s label launch serves as a striking reminder that injecting online content with enough passion, time and consistency can eventuate in the most unexpected of opportunities.