Instagram is no stranger to seeing a few scantily dressed ladies (and gentlemen), but this February it’s all for a good cause – with women across the globe being dared to bare their derriere in a bid to help raise money for breast cancer.

Organised by Modibodi in collaboration with the McGrath Foundation, influencer Madalin Giorgetta has jumped on board, telling followers: “I’ve teamed up with @modibodiaustralia and @mcgrathfoundation to raise money for breast cancer ??.

“Simply purchase a pair of Modibodi undies and take a cheeky #belfie (or simply a flatlay if you don’t want to get your butt out!) and post on your social media with the words, ‘I dared to bare my derrière for breast cancer’. 100% of the profits go directly to the McGrath Foundation, who employ breast care nurses who provide support to women living with breast cancer, to assist with their recovery and to increase breast health awareness.”

Adding to this, Modibodi founder Kristy Chong reveals: “The campaign is definitely a little cheeky… [but] we just hope that by sharing a photo of a little section of their booty, women can embrace body confidence while at the same time raising money for a great cause.”

To get involved, click here to purchase the Modibodi underpants.

Images: @madalingiorgetta