From feeds to fashion racks: The next impact of influencers

There’s no denying the power style influencers have on consumer shopping habits, but now brands aren’t only using influencers to promote their products – but are taking creative directions from the talent themselves. And no, we’re not just talking about influencer fashion collections. Launching into David Jones, new label Vestire is taking its creative inspiration straight from the feeds of Instagram.

Well aware that street style is just as influential as the runways, Vestire scour the digital universe looking for those styles favoured by influencers and international street style icons – before translating these trends to affordable, wearable, and aspirational collections.

Already a darling of the local influencer scene, Vestire has been spotted on some of Australia’s top style Instabloggers including Vydia Rishi, Pepamack, Fakander and more. Below, we take a look at how op content creators are styling there Vestire.