From then to now: A look back at influencers’ first Instagram post

With the #10yearchallenge currently trending on Instagram seeing everybody going retrospect mad, here at Husskie we got all inspired to take a look back at what our favourite Instabloggers were getting up to when they first jumped on board the social media platform.

From mostly empty captions alongside grainy captures to considered inscriptions teamed with magazine-quality images – Instagram has come a long way. A long, long way.

Here, we take a look at the first post for 10 top lifestyle influencers compared to what you’re more likely to find on their feed these days…

1. Chiara Ferragni | 15.9 million followers
THEN
Date posted: January 16, 2012
No of likes: 8,170
What she said:

Chiara Ferragni

NOW
Date posted: January 21, 2019
No. of likes: 342,269
What she said: “Bonjour Couture Week 😍 View from my suite at @rwcrillon”

Chiara Ferragni


2. Alexis Ren | 13.1 million followers
THEN
Date posted: March 30, 2012
No of likes: 34,340
What she said: “@soriyaswim”

Alexis Ren

NOW
Date posted: December 2, 2018
No. of likes: 758,230
What she said: “i admire people who could’ve turned cold after everything they’ve been through but still chose love anyway”

Alexis Ren


3. Song of Style | Aimee Song | 5.1 million

THEN
Date posted: September 27, 2011
No. of likes: 374
What she said: “Packing for NYC and guess who wants to fit into my luggage?”

Song of Style

NOW
Date posted: January 1, 2019
No. of likes: 36,429
What she said: “Off to catch the last flight of 2018 just in time for #NYE. #jetsetAimee”

Song of Style


4. Sincerely Jules | Julie Sarinana | 5.1 million followers

THEN
Date posted: September 20, 2011
No of likes: 437
What she said:

Sincerely Jules

NOW
Date posted: January 9, 2019
No. of likes: 46,887
What she said: “Cozy waiting for tea! 🐾 | wearing @tularosalabel sweater + @lacademie_ skirt @revolve #revolvearoundtheworld”

Sincerely Jules


5. Tuula Vintage | Jessica Stein | 2.5 million followers

THEN
Date posted: August 10, 2011
No of likes: 417
What she said: “Tonights outfit for a launch at the Ivy”

Tuula Vintage

NOW
Date posted: October 30, 2018
No. of likes: 86,768
What she said: “The universe is not trying to break you, my dear, it’s trying to find a way to wake you up, so that you will see what is real, and worth fighting for. It takes time to heal, but it also takes courage.”

Tuula Vintage


6. We Wore What | Danielle Bernstein | 2 million followers

THEN
Date posted: May 30, 2011
No of likes: 102
What she said:

We Wore What

NOW
Date posted: January 22, 2019
No. of likes: 22,420
What she said: “Morning thoughts 💭: Ive been on a personal emotional roller coaster with the power of social media as of late – from an egg receiving 50 million likes on a single Instagram to the Fyre Festival’s biggest success and downfall all stemming for social postings – it all seems a little (ok, very) ridiculous. But then something happens, the 10 year challenge turns into a focus on cleaning up our environment, Shaun King posts to educate and actually create change bringing those responsible to justice, and even a lost dog is found within minutes through the Instagram community. My high of this weekend was of course Kylie Jenner posting a photo in a small business swim brand, my small business, generating over 60k in sales in just 1 hour (and she didn’t even tag us). So the power of social media is clearly very real, and I vow to continue to use my platform for good and to maintain its purpose – to inspire fashion choices, introduce new brands/experiences, and share authentically.”

We Wore What


7. Gypsea Lust | Lauren Bullen | 2 million followers

THEN
Date posted: November 7, 2013
No. of likes: 736
What she said: “Creatures from under the Sea ☆”

Gypsea Lust

NOW
Date posted: January 18, 2019
No. of likes: 39,493
What she said: “Peace out South Dakota ✌🏼 loved exploring a new part of the US but now it’s time to see more of ASIA! Get me some sunshine & coconuts!”

Gypsea Lust


8. Leonie Hanne | Formerly Ohh Couture | 1.8 million followers

THEN
Date posted: July 28, 2014
No. of likes: 465
What she said: “Safety arrived in Abu Dhabi – And I already feel the SATC II spirit, being picked up by this fancy friend!🚖 Challange for the week: finding a mixture of covering and wearing something that works with the heat!👘☀️☺️ #ohhabudhabi”

Leonie Hanne

NOW
Date posted: January 22, 2019
No. of likes: 19,656
What she said: “Made it to Paris for Haute Couture.🗼Anzeige/ This season will be the most exciting as I’ll be ambassador for @parisfashionweek and I’m also taking over the @schiaparelli IG stories for their show today! So much to come and so thankful to share it with all of you! 🤗❤️ #Schiaparelli #Paris #pfw”

Leonie Hanne


9. Chriselle Lim | 1.1 million followers

THEN
Date posted: November 14, 2011
No. of likes: 134
What she said: “My first instagram! My obsession w/ pretty vases. His obsession with good wine!”

Chriselle Lim

NOW
Date posted: January 8, 2019
No. of likes: 23,084
What she said: “Rains once in LA …. throws on a hat, coat, boots, and was gonna throw on a scarf and figured that was overkill. And then of course the sun comes out and the temperature goes up #chrisellesOOTD”

Chriselle Lim


10. Arielle Charnas | Formerly Something Navy | 1.1 million followers

THEN
Date posted: June 17, 2011
No of likes: 136
What she said:

Arielle noa Charnas

NOW
Date posted: January 8, 2019
No. of likes: 30,886
What she said: “Sooo today is freezing but that won’t stop me from wearing my heels and new February @somethingnavy 💚”

Arielle Charnas

Main image: Sincerely Jules in 2011

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