Ever since Kim Kardashian West’s hairdresser credited OLAPLEX for being able to transform Kimmie K’s hair from brunette to blonde (without the damage), the reparative hair treatment has been a go-to for those in-the-know all across the globe (we’re talking the likes of Emma Stone, Chrissy Teigen, Jessica Biel – and yes, all the Kardashian/Jenner family). Locally, influencers are also applauding it across the Gram for its ability to deliver thicker, healthier, lustrous locks (the hair trifecta).
While previously a three-step reparative system – the No.1 Bond Multiplier and No.2 Bond Perfector for in-salon and the No.3 take-home Hair Perfector treatment – OLAPLEX has just introduced the latest additions to the product family: Meet Bond Maintenance No.4 Shampoo and Bond Maintenance No.5 Conditioner. The latest at-home additions helping to repair, strengthen and protect (and have you looking like you just stepped out of the salon, yes please).
And influencers are already singing its praises…
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“A couple of years ago, my longtime hairdresser Jaye introduced me & my chronically thin hair to a treatment called Olaplex,” SeeWantShop’s Lisa Hamilton posts on Instagram. “After one in-salon session, I immediately went home and purchased no less than five bottles of this apparently magical stuff online. Since that day, I have used Olaplex religiously, slept in it routinely & consequently changed the health of my hair. Now (finally!) @olaplexau have created a shampoo & conditioner to complete the treatment set. Hope y’all as excited as I am! ????♀️”
And she’s not the only one. In an Instagram post, Elle Ferguson reveals: “So I’ve been getting @olaplexau treatments for the last six months (combined with me doing some at home treatments between my salon visits) and I have to say the difference is huge!!! I swim all the time and my hair is blonde so you can imagine the damage and #olaplexau has been a game changer… Question is have you tried Olaplex?”
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Despite some perceptions OLAPLEX is just for blonde coloured hair, the three-step take-home haircare regimen can be used on all hair – coloured and non-coloured, blondes, reds or brunettes… “What would I do without my @OlaplexAU hair treatments?! ??” posts Lion In The Wild’s Kiara King.
“I’ve been getting professional #OlaplexAU treatments for almost a year now (as well as doing my own at-home between salon visits) and I cannot begin to tell you what a difference it makes. I always get asked how I keep my hair healthy and this is one tip I couldn’t recommend enough. Can you tell I’m in-love with the stuff? ??? Who else swears by Olaplex? ✖”
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Main image: See Want Shop
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