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Jen Atkin on celebrating the spirit & hustle of women

by Husskie
August 10, 2017
in Beauty News
Share on FacebookShare on Twitter

She’s the on-call hair stylist for the likes of the Kardashians, Jenners and Hadids – so it’s probably little surprise that Jen Atkin has the power to pull in an A-list crowd for the latest ad campaign for her haircare line Ouia (oh, and did we mention that she has 2 million Instagram followers of her own?!)

Dropping yesterday and featuring MakeupShayla, Elle Ferguson, Kristen Noel Crawley, Sazan Hendrix and Stephanie Ann Shepherd – it was the message that came with this star-studded line-up that really resonated with followers. Discussing the campaign’s concept via Instagram, Jen posts: “I’m sick of the narrative and importance stressed about ‘being pretty’ when marketing to women. I think campaigns put too much focus on ‘you can become more attractive’ that they lose what being a woman is REALLY about.

MakeupShayla, Elle Ferguson and Sazan Hendrix for Ouai

“With our ‘Live Life Your OUAI’ campaign, I wanted to show the spirit, independence, and STRENGTH of women. The women I know are MULTI-TASKING AF. They are meeting the challenges of life everyday… and it’s not easy. They are driven, stylish and are breaking down barriers in all kinds of industries.

“So I called my girlfriends, all in different places in their lives, to be a part of our message. Some figuring out who they are, in spite of WHO society tells them they should be. Some juggling their careers, school, children, and relationships. They are sisters, mothers, girlfriends, wives, daughters, and business women. What do they have in common? They do all of this with grace and fierceness.

Kristen Noel Crawley for Ouai

“‘Life is HARD, looking good should be EASY’ has always been our motto. Empowering women is the goal. We want to change the old school narrative. We want to celebrate the spirit and HUSTLE of WOMEN. We want to show that confidence and beauty can be realistic and effortless. The milestones we as women encounter are different than they once were. Now more than ever it’s important to help support one another. Ladies, we are living in a moment where anything is possible. So do you. And Live Life Your OUAI.”

Main image: @jenatkinhair

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Tags: beauty influencerElle FergusonJen AtkinKristen Noel CrawleyMakeupShaylaOuiaSazan HendrixStephanie Ann Shepherd

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Instagram post 17860329929366800 SPOTTED: @fakander in the Husskie Terry Edit in the Pink Tie Dye sweater and shorts 💕
Instagram post 17891564521825930 Husskie Terry in 🍋 ~ Using premium double-sided terry ~ Ideal to put on straight after coming out from the ocean ~ Available now online and at @kind_humankind in Paddington, Sydney 💛
Instagram post 18152959174099056 Husskie Terry Edit with @mia.healey 🤍
Instagram post 17886259603887463 Happy New Year! 🤍 Whatever 2021 has in store for us, we hope it is surrounded by family, friends and a healthy dose of fun 🕺🏻
Instagram post 17913948553527664 Husskie Terry Sweater in 🍉 ~ Feat. @charlottecoquelin ~ Husskie HQ returning Jan 1
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