Husskie
  • Home
  • Shop
  • Magazine
  • The Fashion Pack
    • Fashion News
    • Fashion Interviews
    • Style Spotlight
  • The Beauty Pack
    • Beauty News
    • Beauty Interviews
  • The Lifestyle Pack
    • 50 Questions
    • Health Influencers
    • Travel Influencers
    • Tips and tricks
    • Influencer Approved
    • Lifestyle Influencers
    • Love Stories
  • Creative
No Result
View All Result
HUSSKIE
  • Home
  • Shop
  • Magazine
  • The Fashion Pack
    • Fashion News
    • Fashion Interviews
    • Style Spotlight
  • The Beauty Pack
    • Beauty News
    • Beauty Interviews
  • The Lifestyle Pack
    • 50 Questions
    • Health Influencers
    • Travel Influencers
    • Tips and tricks
    • Influencer Approved
    • Lifestyle Influencers
    • Love Stories
  • Creative
No Result
View All Result
HUSSKIE
No Result
View All Result

Influencers help Katy Perry put the ‘U’ in individual

by Genevieve Phelan
September 6, 2017
in Beauty News
Share on FacebookShare on Twitter

When it comes to celebrity fragrances, it makes sense for the celebrity themselves to front the campaign, right? But then again, since when has Katy Perry done things by the book… To launch her latest fragrance INDI, the singer has teamed up with a range of empowering influencers to answer the all-important question of #whatmakesyouINDI.

Known to embrace idiosyncrasies and champion quirks, Katy has distilled her passion for uniqueness into the INDI fragrance by choosing five influencers taking individuality in their stride for the visual advertising campaign. β€œIt’s about expressing your true self and enhancing the incredible individual you are,” explains Katy of the fragrance and campaign.

Katy Perry Announces #whatmakesyouINDI
Image credit: @katyperry

The diverse line-up of influencers chosen includes body positivity activist Felicity Hayward, foster child-turned attorney/fashion blogger Blake Von D, tattoo artist and social activist Marilyn RondΓ³n, musician Brianna Lance, and transgender model Ren Sprigs – with each INDI ambassador extraordinary in their own right.

The five influencers have shared their stories via the campaign to imbue the scent with notes of self-expression, diversity and community – meaning that despite being a β€œcelebrity fragrance”, the spritz doesn’t reek at all of celebrity status. Through personifying the fragrance and allowing the everyday individual to delve into the reasons as to why they wear it, social media has welcomed INDI into its beauty #shelfies with open arms.

But the sharing of journeys via the INDI campaign doesn’t stop with these five. The campaign is open to all, with Katy encouraging everyone to draw on their own individual experiences of self-empowerment and growth by posting their #whatmakesyouINDI uploads on https://katyperryindi.com.

Main image: Coty Β | Written byΒ Genevieve Phelan

Want exclusive influencer interviews and news straight to your inbox? Join ourΒ mailing listΒ or follow us onΒ Instagram.

Related

Tags: beauty fragranceinfluencersKaty Perrylifestyle influencers

Related Posts

Beauty News

The skincare secret of Sydney’s top influencers

With The Clinic's client list including some of the who’s who of the Sydney influencer scene, we find out...

Beauty News

2019 top influencer hair trends affirmed

Be it pretty pearl clips or lush waves, we’re investigating the top 10 hair trends that have been taking...

Beauty News

All the imagery from Bear’s Leaders of Style III event

As BEAR journeys to Rajasthan, India, to celebrate its second birthday, we take you inside the intimate four-day Leaders...

Beauty News

Husskie Films: Inside the Sephora Beauty Beats influencer event

Husskie takes you inside the recent Sephora Beauty Beats event as top Australian media and influencers check out a...

Next Post
Taline Gabriel

How these major influencers grew their Instagram following

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Search

No Result
View All Result

RECENT POSTS

Day on A Plate and mental health de-stigmatisation with Jasmyn Wilkins

Introducing Mia Healey: Rising Aussie star

An influencer’s guide to traveling the country by campervan

Style round-up: Vintage-inspired sunglasses

50 Questions with model Casey James

INSTAGRAM

Instagram post 17924221156505255 His or hers? Husskie Bucket Hat spotted on @delife88
Instagram post 17897460892780502 RESTOCKED! We are thrilled to finally have available our restock of the Terry Shorts in Watermelon. Every size now available. At Husskie, we have small production runs in order to try our best to adopt a zero waste model - with no excess. This means we only ever have a small number of pieces available. While we have done some preorders in the past - we will no-longer be doing any preorders on the Terry Edit range. Once it’s gone, it’s gone! 🀍
Instagram post 17860329929366800 SPOTTED: @fakander in the Husskie Terry Edit in the Pink Tie Dye sweater and shorts πŸ’•
Instagram post 17891564521825930 Husskie Terry in πŸ‹ ~ Using premium double-sided terry ~ Ideal to put on straight after coming out from the ocean ~ Available now online and at @kind_humankind in Paddington, Sydney πŸ’›
Instagram post 18152959174099056 Husskie Terry Edit with @mia.healey 🀍
Instagram post 17886259603887463 Happy New Year! 🀍 Whatever 2021 has in store for us, we hope it is surrounded by family, friends and a healthy dose of fun πŸ•ΊπŸ»
Instagram post 17913948553527664 Husskie Terry Sweater in πŸ‰ ~ Feat. @charlottecoquelin ~ Husskie HQ returning Jan 1
Instagram post 17919004075507710 πŸ‰πŸ‰πŸ‰
Instagram post 17898970690671709 Husskie Terry in White ~ Now avail online and at @kind_humankind in William St Paddington 🀍🀍🀍

PINTEREST

FACEBOOK

FACEBOOK

HUSSKIE ON THE GRAM @HUSSKIEONLINE

Instagram post 17924221156505255 His or hers? Husskie Bucket Hat spotted on @delife88
Instagram post 17897460892780502 RESTOCKED! We are thrilled to finally have available our restock of the Terry Shorts in Watermelon. Every size now available. At Husskie, we have small production runs in order to try our best to adopt a zero waste model - with no excess. This means we only ever have a small number of pieces available. While we have done some preorders in the past - we will no-longer be doing any preorders on the Terry Edit range. Once it’s gone, it’s gone! 🀍
Instagram post 17860329929366800 SPOTTED: @fakander in the Husskie Terry Edit in the Pink Tie Dye sweater and shorts πŸ’•
Instagram post 17891564521825930 Husskie Terry in πŸ‹ ~ Using premium double-sided terry ~ Ideal to put on straight after coming out from the ocean ~ Available now online and at @kind_humankind in Paddington, Sydney πŸ’›
Instagram post 18152959174099056 Husskie Terry Edit with @mia.healey 🀍
Instagram post 17886259603887463 Happy New Year! 🀍 Whatever 2021 has in store for us, we hope it is surrounded by family, friends and a healthy dose of fun πŸ•ΊπŸ»
Instagram post 17913948553527664 Husskie Terry Sweater in πŸ‰ ~ Feat. @charlottecoquelin ~ Husskie HQ returning Jan 1
Instagram post 17919004075507710 πŸ‰πŸ‰πŸ‰
Instagram post 17898970690671709 Husskie Terry in White ~ Now avail online and at @kind_humankind in William St Paddington 🀍🀍🀍
Instagram post 17857769858321904 Husskie Terry Sweater in πŸ‹ ~ Just a few more days left before Christmas ~ Feat. @tylergarske

H u s s k i e .

CONTACT US

ABOUT

PRIVACY POLICY

ARCHIVE

SUBSCRIBE TO HUSSKIE

Copyright Β©2020, Husskie. All rights reserved.

Related

No Result
View All Result
  • Home
  • Shop
  • Magazine
  • The Fashion Pack
    • Fashion News
    • Fashion Interviews
    • Style Spotlight
  • The Beauty Pack
    • Beauty News
    • Beauty Interviews
  • The Lifestyle Pack
    • 50 Questions
    • Health Influencers
    • Travel Influencers
    • Tips and tricks
    • Influencer Approved
    • Lifestyle Influencers
    • Love Stories
  • Creative

Copyright Β©2020, Husskie. All rights reserved.

JOIN THE PACK

 

Subscribe to Husskie to receive 10% off your first order.
Be the first to know about our latest news, updates, collection launches, and special offers.

 

Thank you for subscribing to the newsletter! We're excited to have you as part of the Husskie pack.

Too many subscribe attempts for this email address.