If you’re an Instagram fiend with S.S.S.T (Serial Sartorial Stalking Tendencies), this one’s for you. It’s no secret that fashion launches are usually reserved for the big guns in the modelling industry… but the good news is that Shopbop‘s latest garb instalment is a little different. The leading global online retailer has collaborated with some of our favourite Australian influencers for a #MakeShopbopYours 2017 campaign, and we’re in a double-tapping frenzy.
20 of our local favourites are clad in Shopbop’s newest iteration, but are doing it their way – and are encouraging their followers to do the same. These are real girls showing how the trends really work in their homes or favourite street-side shooting locations, and we’re eagerly taking note.
The Instagram uploads have been exuding a stunning clash of romantic silhouettes and striking outerwear, with a grid-worthy monochramatic colour palette and the occasional splash of muted, pastel hues.
Coinciding with Melbourne Fashion Week and a highly anticipated season change, these Insta superstars are providing some much-needed outfit inspiration.
From Kristy Who to Jess Alizzi and a deluge of cool cats in between, each influencer demonstrates how to ‘make cozy yours’, ‘make colour yours’ or ‘make outerwear yours’. The hashtag #MakeShopbopYours has culminated in both the ultimate lookbook and an irresistible spending ban kryptonite.
Cue some examples of their ridiculously stylish ensembles…
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Sevenzees by Hayley Elouse.