After successfully releasing a list of the most influential personal style bloggers in 2015, Fashionista is back with a new list – this time taking a look at the most sought-after beauty influencers of 2016.
To work out the list, the Fashionista team took into consideration each influencer’s traffic across Instagram, YouTube, Facebook, Twitter and website, as well as looking at their brand extensions, ‘it’ factor, and Google News searches.
Explaining the decision to shift its focus away from blogging, the publication states: “As the field of beauty influencing has changed and expanded over the past few years, influencers themselves have taken to a variety of different platforms beyond blogs. Many bloggers have stopped blogging altogether, choosing instead to channel their energies toward creating Instagram content feed going the video route. Instagram makes sense as a primary platform for beauty influencers; for beauty, photos and videos have become king.
Below we take a look at Fashionista’s list of top 19 beauty influencers for 2016 and their Instagram following.
1. CHRISSPY, @CHRISSPY – 3.5 million followers
2. AMRA OLEVIĆ, @AMREZY – 5 million followers
3. MARIANNA HEWITT, @MARIANNA_HEWITT – 653K followers
4. NAOMI GIANNOPOULOS, @VEGAS_NAY – 7.9 million followers
5. KAREN SARAHI GONZALEZ, @ILUVSARAHII – 3.2 million followers
6. SHAYLA MITCHELL, @MAKEUPBYSHAYLA – 2.1 million followers
7. SAMANTHA RAVNDAHL, @SSSSAMANTHAA – 2.4 million followers
8. MARYAM MAQUILLAGE, @MARYAMNYC – 984K followers
9. HRUSH ACHEMYAN, @STYLEDBYHRUSH – 1.7 million followers
10. JAMES CHARLES, @JAMESCHARLES – 1 million followers
11. ELLARIE NOEL, @ELLARIE – 1.1 million followers
12. ANGEL MERINO, @MAC_DADDYY – 1.2 million followers
13. GABRIEL ZAMORA, @THEGABRIELZAMORA – 136K followers
14. KAY-LANI ROSS, @VIVA_GLAM_KAY– 1 million followers
15. ISABEL BEDOYA, @ITSISABELBEDOYA – 1.6 million followers
16. LAURA GURROLA, @LAURAG_143 – 2 million followers
17. JADE MARIE, @JADEYWADEY180 – 956K followers
18. NIKKI FRENCH, @NIKKIFRENCHMAKEUP – 476K followers
19. GRISELDA MARTINEZ, @MAKEUPBYGRISELDA – 918K followers
Main pic: @CHRISSPY