The Daily Edited is one Australian success story worth taking notice of. Having been established just five years ago, the brand is predicting a $15 million turnover this year alone. Begun as a hobby blog by two lawyer friends, The Daily Edited founders Alyce Tran and Tania Liu have taken the trend for monogrammed leather goods to dizzying heights.
But despite the success of the business, Alyce and Tania took a very conservative route when it came to forging a career as fashion entrepreneurs. Husskie recently got to grab a quick five minutes with Alyce at Cosmopolitan magazine’s Be The Boss event, where she gave advice on picking the right time to dive into an entrepreneurial career.
“People ask me this all the time – when do I quit my job? I didn’t actually quit my job until both Tania and I had saved a year’s worth of salary each because we were so scared – you don’t know whether you’re going to be able to sell the product, so you just want to give yourself as much brunt-way as possible to not be stressed. Living in Sydney is expensive, rent is expensive, mortgages are expensive – so you have to be realistic about that,” says Alyce.
“Tania and I worked for about eight months as crazy people – we would be at our offices till seven or eight o’clock at night and then I would go home and I would monogram everything and dispatch everything, wrap everything up until 2am, and then lug that back into work the next day and take it to the post office at lunch. You’ve just got to put in those hard yards if you want that security. If you’re not scared and you’ve got someone to support you – then go for it. But realistically, I didn’t want to ask my parents for money every month to pay my rent – so I saved the money before I quit my job.”
Image: The Lead South Australia