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The bohemian rug company taking Instagram by storm

by Husskie
July 8, 2019
in Influencer Approved
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As more visuals of plastic waste washing up on beaches fill our Instagram feeds and with 6000kg of clothing dumped in Australian landfills every 10 minutes*, any company that is doing its bit for our future is worth taking note of. And when that company is producing a product so good that a slew of influencers across the country want to get their hands on it? You’ve got our attention…

After spotting boho picnic rugs Earth Covers popping up in our IG news feed time and time again, we started digging into the brand to find out a little more. And let’s just say, we liked what we found. Founded in April 2018 by Eliza Anne Boyd and Brandon Jakubzik near the surf coast of Victoria, Australia, the two wanted to produce a vintage eco-friendly picnic rug that could be both taken on the road or used at home.

Image credit: Elyse Knowles

Explaining what kickstarted the idea, Eliza tells Husskie: β€œThe inspiration started after a day at the beach with friends. We wanted to find a picnic rug to use for beach days – and after searching in both local and online stores, we couldn’t find much out there that suited the lifestyle and look we loved. I started researching, and ended up coming up with Earth Covers after months of developing the perfect rug brand that was both boho, eco friendly, and diverse in its use.”

Handmade in India from recycled cotton off-cuts and produced using a low carbon footprint, everything about Earth Covers is geared towards protecting the environment – with the brand even using recyclable compostable shipping satchels. β€œIt was important to us that the brand is eco-friendly because when you are aware of the impact on the environment a brand can have, why wouldn’t you be?!” explains Eliza.

Image credit: 23 Time Zones

And the Instagram world has been taking notice, with Instabloggers keen to put the rugs through its different paces – from beach picnics, to festivals, to giving their home some instant bohemian vibes. β€œWe have received a lot of love from some amazing influencers,” Eliza explains.

Fans of Earth Covers includes Chloe Barry Hang, Elyse Knowles, Sally Mustang, Lucy In The Sky, Kirsty Cane, Morton Mac, Edi Bee, Em Gurr, Kendall Baggerly… just to name a handful – a fact that Eliza puts down to Earth Covers encapsulating β€œa lifestyle that most of us desire: carefree, travelling, boho”. TouchΓ©.

Image credit: Eliza Anne Boyd

Find Earth Covers on Instagram here and online here.

Main image: Chloe Barry Hang

*War on Waste, ABC

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Tags: Edi BeeElyse KnowlesEm GurrinfluencerinfluencersinstablogInstagramKendall BaggerlyKirsty CaneLucy In The SkyMorton MacSally Mustang

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Instagram post 17897460892780502 RESTOCKED! We are thrilled to finally have available our restock of the Terry Shorts in Watermelon. Every size now available. At Husskie, we have small production runs in order to try our best to adopt a zero waste model - with no excess. This means we only ever have a small number of pieces available. While we have done some preorders in the past - we will no-longer be doing any preorders on the Terry Edit range. Once it’s gone, it’s gone! 🀍
Instagram post 17860329929366800 SPOTTED: @fakander in the Husskie Terry Edit in the Pink Tie Dye sweater and shorts πŸ’•
Instagram post 17891564521825930 Husskie Terry in πŸ‹ ~ Using premium double-sided terry ~ Ideal to put on straight after coming out from the ocean ~ Available now online and at @kind_humankind in Paddington, Sydney πŸ’›
Instagram post 18152959174099056 Husskie Terry Edit with @mia.healey 🀍
Instagram post 17886259603887463 Happy New Year! 🀍 Whatever 2021 has in store for us, we hope it is surrounded by family, friends and a healthy dose of fun πŸ•ΊπŸ»
Instagram post 17913948553527664 Husskie Terry Sweater in πŸ‰ ~ Feat. @charlottecoquelin ~ Husskie HQ returning Jan 1
Instagram post 17919004075507710 πŸ‰πŸ‰πŸ‰
Instagram post 17898970690671709 Husskie Terry in White ~ Now avail online and at @kind_humankind in William St Paddington 🀍🀍🀍
Instagram post 17857769858321904 Husskie Terry Sweater in πŸ‹ ~ Just a few more days left before Christmas ~ Feat. @tylergarske
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