Style Spotlight: The allure of Gigi Vives

Gigi Vives is a style connoisseur. A billowing coat with blonde locks spilling out scarf-side is her go-to winter ensemble, forever accompanied by a pair of wildly cool kicks and a firmly-held phone. Her Instagram grid would send any fashion fiend into a sensual overdrive. We’re talking grainy b&w headshots a la the Kate Moss era, and Fashion Week street dressing speaking to your ultimate androgynous style dreams.

We’re buckling up to choose just five of the myriad reasons why Gigi has held our gaze despite the ever-changing nature of the influencer space. We’re inexorably attached to her distinguished, charming and oh-so chic aesthetic – and something tells us you might soon be too…

1. Gigi collabs with the creme de la creme in the beauty biz
We’re in awe of Gigi’s makeup prowess. She’s teamed up with the biggest names in the industry of all things gloss, churning out effortlessly cool content that espouses stories of the everyday beauty ritual. We’ve seen her brows arched to perfection with the likes of Rimmel London, her pout paraded across campaigns with the gang at L’OREAL, and her Parisian dreams coming true alongside YSL.

2. She can pimp our beauty shelf any day of the week
Ooooft. Would you take a look at that lush arrangement of bottles and vials. We can’t resist a beauty #shelfie, and Gigi continues to feed our obsession with snaps of cumulative beauty prods.

3. We love her BTS and throwback snaps, in the name of keeping it real…
How CA-UTE is this shot. An ode to Gigi’s ephemeral fashion sense, she transported us back to a style snapshot captured many years ago. One thing hasn’t changed – she’s a sucker for a killer pair of shades. Between these petite glimpses inside Gigi’s photo albums, to candid, monochromatic shots of her and her boyfriend – we can’t help but admit to living for the behind the scenes. Call us nosy – we’re guilty as charged.

4. Her Insta edits are that cool
If anyone could make an elevator selfie on a winter’s day look like a work of photography art, it’s this gal. Her Instagram grid shimmies a range of editing effects, oscillating between high res imagery and whimsical iPhone snaps. The controlled variable is always a strong element of feminine edge.

5. Look no further, Gigi’s wardrobe is heaven on earth
Infusing her home with a keen eye for Scandi style, Gigi has nooks like these scattered across every corner, nook and table top. With outfit diaries that speak of her dedication to the discourse of style, her wardrobe plays homage to her sartorial ways.