“I started [One Teaspoon] when I was 21 and love it just as much as when I first began in 2000. In fact, maybe even more – because when you’re lucky enough to use your creativity day in day out, it just breeds more of the stuff! A giant thank you to Miss Wasson for bringing this collection to life!” Jamie Blakey
Fashion in Australia may have dramatically transformed over the past 20 years, but one company that has continued to stick to its cult roots of denim and clothing with a touch of rock and roll glamour is One Teaspoon.
With the brand marking its 20th birthday this year, founder Jamie Blakey and the team decided to celebrate by coming full circle – bringing on one of the brand’s original models Erin Wasson to front the milestone collection: Broke and Famous.
As we take a look at some of the imagery created by Erin, we also sit down with Jamie to find out a little bit more about how the relationship with the supermodel developed and just how involved she got with the collection.
You’ve long had a relationship with Erin Wasson – can you tell us how this started?
Circa 2010. One of my best friends went and lived in NYC for a couple of years and in the meantime became good friends with Erin. They called me one day to say “Mate you have to shoot Erin, there isn’t anyone like her! She is the real deal! There’s no one more authentic to tell the story of One Teaspoon than her!” Within a month, we made it happen. We flew over to LA to shoot the campaign and it all went from there.
With the recent collab, how did this come about?
With our 20 year celebration, we wanted to do something big. We bounced a lot of ideas around, but none stuck except for this one. We reached out to her and her team and she was excited about the project. Being allowed full creative control over the campaign is a place she is excited about moving into – being known not just as a model but an artist and creative.
How hands-on did Erin get with the whole process?
She took control of the whole campaign. We handed the collection over along with moodboards and the direction of the collection, talked about key pieces and silhouettes with her and she took it from there.
We love the shoot. Any chance you can give us a little insight into the shoot concept and day of?
Erin put forward the location of the Ranch in Encinitas, featuring all the great sci fi sculptures dating back to the 60s and 70s. The ranch is owned by the artist himself. He never sold his art, but rather just created these pieces for his own personal enjoyment.