Mon Purse taps InStyle’s Laura Brown for US launch

It may have launched just two years ago, but Mon Purse is high on the list of successful Australian companies tapping into the customisation trend. With a projected $US20 million forecast in revenue for 2017, Mon Purse has just launched its latest exciting news – a move to the US and collaboration with newly-appointed US InStyle Editor-in-Chief Laura Brown.

No stranger to bricks and mortar – Mon Purse can already be found at its flagship boutique in Sydney’s Paddington, five Myer stores in Australia, as well as at Selfridges in London and Manchester. Now, it’s expanding this offering to include Bloomingdale’s, New York to the list – with the “Mon Gallery”, as founder Lana Hopkins likes to refer to the shop, opening on December 15.

“‘Stores’ is a word that I don’t love. When you walk [into a Mon Gallery], you feel like you’re transported to a theatrical, magical venue. It’s all about looking at the hanging leathers, looking at the inspirational designed bags and having your monogram,” Hopkins tells Fashionista.

“Bricks and mortar aren’t dead. It was never dead. What it comes down to is: We need to make the experience super, super special for people. We need to remember that those people are us. We want something. We want more. If I keep thinking, ‘what does Lana want?’ then everything will be okay. I want a lot of things.”

To help celebrate the US move, Mon Purse has teamed up with Brown, a fellow Aussie, to design a capsule collection. Available online today, the collection features three bags including a carry-all tote, a boxy bucket bag, and a cross-body evening bag.

In a statement to Ragtrader, Hopkins reveals: “We are thrilled to have Laura Brown come on board, her involvement and expertise will no doubt elevate the Mon Purse launch into the US market.”

Mon Purse is a favourite with influencers including Harper and Harley’s Sara Donaldson, Fairfax Journal’s Nadia Fairfax, and Chronicle of Her’s Carmen Hamilton, all pictured above.

Shop the collection at monpurse.com.

Main image: @thestreetdeets

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