It’s a pretty scary thought. The idea of one day waking up to find all the serious long hours and hard work you’ve spent in building up your Instagram account and IG community disappeared overnight. Gone, with no cut-through in the attempts to contact Instagram and get it back. Which is exactly what happened to @guguidebali’s Lani Elderfield earlier this week.
Waking up to messages from friends, followers, and businesses letting her know her account had disappeared, Lani logged in to find a message from Instagram saying: “Looks like you requested to delete this account”. But despite this not being the case, Lani has been unable to talk to anyone to get it sorted, explaining: “The trouble with Instagram is it’s such a large business that it’s literally in their policies and terms and conditions that they don’t offer support – it’s just too big.”
Opening up about the situation in a Facebook Live post, Lani admits: “I started the account at its first post and organically built that following from one up to 45.5K followers – so to wake up and to have that completely gone, disappeared, vanished is pretty scary.
But despite the set back, Lani has a pretty positive message to anyone in the same boat: Don’t give up – just get back on the horse! While still attempting to retrieve the old account, she has started a back-up account @cangguguide, revealing: “We’re just getting the word out there that we’re going to have a new home for a while and not getting overwhelmed. And I guess we want to use this as a warning to everybody that this happens. It’s pretty freakish!
“I was thinking about it in a business sense – and it’s literally like, imagine if Gu Guide was a café and somebody came into the café overnight and burned it down. But if that café makes the best carrot cake and the best coffee, it’s not like you’re going to stop going there – you’re just going to wait until they open in a new location or rebuild. It’s not the end of the world, it’s going to be alright. As much as I wanted to pack it up and be like ‘woh is me, why has this happened?’ It’s going to be totally fine.”
Loving that positivity.
Main image: @cangguguide