She’s been the face of Maybelline New York since 2015, but yesterday saw Gigi Hadid reveal she’s taking the partnership to a whole new level with the launch of her very own makeup line for the cosmetics brand.
Teasing the launch via Instagram, Gigi posted: “A year in the making… #GIGIxMAYBELLINE COMING SOON” alongside an image where she’s standing in front of a HUGE line-up of products. With the post having over 1.4 million likes so far – we think fans may just be a tad excited about the annoncement.
But Gigi wasn’t the only one dropping teasers on Instagram. Over on the Maybelline account, the brand released three videos about the collab – each showing snippets of what’s to come with the very covert caption: “#gigixmaybelline”.
And while we don’t know too much more about the range, we do know it’s launching on October 21 and will feature affordable products including a slew of neutral lipsticks – with a few dark ones in there for good measure, colourful eyeliners, copper eyeshadows, and brush options. ??
P.S. If you happened to hear a shriek coming from Husskie HQ following the news – don’t worry, we’re all okay. But let’s just say the announcement has seen office productivity take a hammering as we repeatedly return to Gigi’s IG account to check up for possible updates [as if we needed an excuse…]
Main image: @gigihadid