Polishes and potions, lacquers and lippies – these are a few of our favourite things. We adorn our bathrooms with metallic-encased bullets of gloss, and scatter our basins with various pots full of promise. Opening the mirrored doors of our designated ‘beauty shelf’ is akin to opening Pandora’s box.
But for some of our favourite influencers – the humble beauty shelf has been transformed into the #beautyshelfie, with dazzling displays of skincare and slap arranged to perfection, then captured and uploaded to Instagram. Sweeping the gram, this trend has consistently triggered our radar and unequivocally fed our nosiness. An insight into a woman’s beauty stash is an intimate peek into their tried and tested favourites, most of which hold a story to tell.
Today, we’ve assembled a crop of 9 lust-worthy #beautyshelfies that have begged us to do a double-take (and double-tap) as we peruse our Instagram feeds. From gloriously beefed-up cabinets that are bursting at the seams to spectacles of understated beauty, we’re inspired…
Tash Sefton | @tashsefton
Tash Sefton’s shelf is one to raid. With three staggered sections, dedicated to 1) hair and nails, 2) cosmetics, and 3) skincare, this ensemble suggests organisation is key. Who knew science beakers could be the ultimate brush and makeup organisers? We love this unique, acrylic touch for a minimalist vibe that promises utility.
Design By Aikonik | @designbyaikonik
This girl knows how to festoon a beauty cabinet. Matte black bottles contrast against a dreamy marble splash-back. We wouldn’t mind opening up this refined trove every morning.
Joelle Hyman | @joellehyman
Joelle Hyman has scooped out the waxy remnants from old candle jars and filled them with the essentials. We’re obsessed. These ghost shelves help to perpetuate a decluttered, minimalist look. Peppered with NARS and Glossier faves, we’d be happy to shop this stash any day of the week.
Cinnamon Ryan | @cinnamonryan
This is what skincare dreams are made of. With decadent bottles piled high, this shelfie speaks strictly of skin satiation. We’re gaining more motivation to perfect our base before moving onto the fun, glittery stuff. With Aesop serums and masks galore, it’s clear that refined, natural products free of nasties are this one’s passion.
Cheyenne Adler | @adamantlyadler
Here, acrylic shelving ensures organisation within organisation when it comes to the storage of our beauty armoury. Piled high, we love the organised chaos of this serum sanctuary.
Tara Leydon | @taraleydon
This high-sheen assortment is ridiculously full, yet somehow appears simultaneously streamlined. We’ve never seen so much glossy skincare deployed in one cabinet. *Adds entirety of products displayed to wish list*.
Sort of Obsessed | @sortofobsessed
Everything is coming up roses in this warm selection of skincare and candles. When it comes to a night-time routine, this open shelfie suggests to think pink and stay zen.
Hayley Jane Warnes | @hayleyjanewarnes
Minimalist and bright, this set-up looks like the perfect wakeup call. Without fuss or excessive stacking, we have a shelfie layout reflective of the products within it.
Tamira Jarrel | @tamirajarrel
This segregated arrangement means that organising your skincare routine can be broken down into precise steps, and will keep any clutter or mess firmly at bay. We love the warm, pink vibes coming through amidst this monochrome display. Yes please.