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50 Questions with Copenhagen style maker Anne Johannsen

Scandinavian street style may be more associated with the minimalistic tones of white, beige, and browns, but Danish Instablogger Anne Johannsen is adding colour to Copenhagen with a feed full of pastels and bold hues. A manager at Ganni, the brand’s playful sartorial style is clearly aligned with Anne’s taste in fashion – with an attitude that seemingly errs on the side of ‘anything goes’.

Outed by her friends as the “queen of pastels”, we were intrigued to find out a bit more about the behind-the-feed life of Anne Johannsen. Here, we pull her aside for our latest Fast 50 to talk everything from misconceptions to being picked on the Vogue 100 list.

Missed the last articles in the 50 Questions series? Click the links to read interviews with Jessica MarkowskiChloé Monchamp, and Caroline Groth.

1. Age? 28
2. Height? 1.78 cm
3. Best beauty product of all time? Brow gel
4. Five beauty products you can’t live without? Bioderma Sensibio H2O, Avene SPF 50+ Sunscreen, Origins Original Skin Mask with Rose Clay, Glossier Boy Brow, YSL Touche Éclat
5. Hair “done” or messy? Messy
6. Favourite fragrance? I almost never wear any
7. Favourite item of clothing? I love statement coats
8. Favourite fashion brand? I can’t choose just one. I really like Ganni, Paloma Wool, and Prada
9. Gym or exercising outdoors? I don’t exercise, but I walk a lot and ride my bike almost everywhere
10. Healthy eating or treating yourself? Both. I like healthy food but always feel like eating something greasy afterwards

11. Can you cook? Yes
12. Favourite food to indulge in? Everything fried
13. First thing you pick from the mini-bar? Pepsi Max
14. Favourite hobby? I am the biggest movie geek
15. A strange fact about you that followers might not know? I am afraid of cats and bananas
16. Biggest fear? The above among others
17. Blog or YouTube? I don’t read any blogs or follow any YouTubers, but I sometimes spend hours on YouTube watching weird videos or interviews
18. Iphone or camera? I would love to say camera, but it is so much easier to just use your phone
19. Type of camera? Instax
20. Lightroom or VSCO (or another phone app)? I use Snapseed

21. Favourite filter? I don’t really do filters, but I like adjusting the colours in atmosphere
22. Favourite way to edit pics? I like turning up the colours and and turning down the contrasts
23. 9-5 job or full-time influencer? 9-5 job
24. How did you first get your start in Instablogging? I starting posting pictures of food and then it evolved into pictures of me 😉
25. How much time goes into a normal picture found on your Instagram account? 10 minutes probably. I never go location scouting, I just find some place along the way
26. What’s your top Instagram tip? To save the pictures you like and look at them for inspiration when you are in lack of it. I also love to go to museums by myself and take pictures of what inspires me
27. Who takes your pics? Whoever I am spending time with that day
28. Career highlight since being an influencer? When I was picked as the only Dane on the Vogue 100 list
29. Career lowlight since being an influencer? At the beginning I said yes to way too many things
30. Best campaign you’ve ever worked on? I don’t really know actually. They are all so different

31. Worst thing that’s happened to you on a photo shoot? I like to do weird poses and sometimes I get hurt 😉
32. The best gift you’ve ever received as an influencer? My Save My Face pillows!
33. Last thing you googled? Heartland Festival
34. Favourite film? ‘Eternal Sunshine Of The Spotless Mind’
35. Favourite book? ‘Le Petit Prince’
36. Living in the city or living by the beach? A beach in the city
37. Favourite travel destination? The south of France or NY
38. Most Instagram-worthy spot? Everywhere where the lighting is good
39. Top three essentials to pack when traveling? A tracksuit, a toothbrush, and my Save My Face pillow
40. Going out clubbing or quiet dinner with friends? Dinner with friends – not quiet 😉

41. Partner or single? Single
42. Siblings? I have a sister
43. What city are you currently living in? Copenhagen
44. Celebrity/influencer crush? Gal Gadot and Timothée Chalamet
45. Pets? No (unfortunately)
46. What is your best asset? I am almost always in a good mood
47. Biggest misconception about you and your job? That people think that is what I do full-time. I don’t really spend that much time on Instagram
48. Top five Instagram accounts to follow? 1. @decorhardcore, 2. @mignonettetakespictures, 3. @linmick, 4. @maria_bernad, 5. @taylorswift (yes, I am probably her biggest fan)
49. Favourite quote you live by? Be naked as much as possible
50. Top career tip? Be nice to others and go with your gut – if something does not feel right, it never is.

All images: Anne Johannsen

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