When bloggers team up together for a campaign
It’s no secret that bloggers often hang out in a pack. And why not? When you are constantly going to the same events together, it only makes sense you become good friends. Tapping into this group mentality, UGG’s latest campaign sees the lifestyle fashion brand work with top Korean stylist ReMing and eight of her close “influencer” friends.
Showcasing each look from UGG’s Classic range, ReMing styled up K-pop singer Hyo Min; DJ, producer and fashionista Peggy Gou; Korea’s top models So Young Kang, Hee Hyun Park and YIU; fashion director Mirim Lee; producer and model Suim Jang; and Paris-based art director Moonkyu Lee for the new campaign.
“Working with a globally recognised and loved brand like UGG was so fun and rewarding for me. UGG is a very versatile brand, so depending on how you style it, you can get a very street-inspired look or a more luxurious one. Even something as simple as adding socks adds a completely different look depending on the wearer,” says ReMing.
“I was inspired by the essence of Seoul and brought that to life through eight stylings which were shot in and around this amazing city. I wanted to capture how you can wear UGG footwear in a more sophisticated and refined way.”