The micro-influencers you need on your radar

One question I’m often asked by brands these days is which micro-influencers I suggest they should work with. Never heard the term “micro-influencers” before? Basically, it’s those social media influencers who have a smaller following (I classify them as under >20K) – but have a beautiful aesthetic and an engaged fanbase that are truly “influenced” by what gets posted.

A recent study by influencer marketing platform Markerly showed just why this question is being thrown around by brands. The study found that those influencers with a following of between 1,000 and 10,000 have an engagement rate of 4 per cent, while 10,000 to 100,000 followers see a 2.4 per cent like rate, and those with 1 million to 10 million followers+ – a 1.7 percent like rate. You can start to see the attraction when looking at what budget there is to play with.

While there are so many incredible content creators out there, it can sometimes seem a minefield knowing where to start sifting through. Here, we’re making things a little easy – gathering together 15 of our current favourite micro-influencers that are all sitting on a following of less than 20K at time of publishing (but are all totally worthy of hitting that “Follow” button).

If there are any micro-influencers you believe should be on this list, pop their handles in the comments below and we’ll go check them out…

1. Sky Richley

2. The Style Smith

3. Jo Hombsch

4. Nikki Joiner

5. Tallara

6. Frange And Sand

7. Brooke Mcauley

8. Kla_ssh

9. Lau Olive

10. Mon Bowie

11. Kendall Baggerly

12. Tara Pitman

13. Ellesechloe

14. Carlie Tasker

15. Ida Wangen

Main image: @skyrichley

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5 Discussion to this post

  1. These are some incredibly beautiful accounts. I like their mix of content.

  2. Dawn says:

    I love the subject of this post and the fact that brands are recognizing the value of micro influencers but I have to ask why all the women in this list seem to use sexuality as a way of (presumably) attracting followers? It sends the message that you need to be overtly sexual to be successful. It reinforces media stereotypes of women’s bodies. I’m not a prude, just a little disappointed.

    • Husskie says:

      Hi Dawn – So glad you like the subject of micro influencers and their value! I do understand what you’re saying… I think the selection I’ve chosen is somewhat a personal reflection of myself (as someone who practically lives at the beach whenever I get the chance!) but I definitely think there is a need to look at doing a follow-up article on this subject where I look outside this genre and into other areas. Are there any particular set of influencers you would specifically be interested in looking at? E.g. food/travel/health etc? Thanks so much for your feedback! Yelena x

  3. Tilly says:

    “If there are any micro-influencers you believe should be on this list, pop their handles in the comments below and we’ll go check them out…”

    Can I be a bit cheeky and enter my own? @eleventhbeauty xo

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