The micro-influencers you need on your radar
One question I’m often asked by brands these days is which micro-influencers I suggest they should work with. Never heard the term “micro-influencers” before? Basically, it’s those social media influencers who have a smaller following (I classify them as under >20K) – but have a beautiful aesthetic and an engaged fanbase that are truly “influenced” by what gets posted.
A recent study by influencer marketing platform Markerly showed just why this question is being thrown around by brands. The study found that those influencers with a following of between 1,000 and 10,000 have an engagement rate of 4 per cent, while 10,000 to 100,000 followers see a 2.4 per cent like rate, and those with 1 million to 10 million followers+ – a 1.7 percent like rate. You can start to see the attraction when looking at what budget there is to play with.
While there are so many incredible content creators out there, it can sometimes seem a minefield knowing where to start sifting through. Here, we’re making things a little easy – gathering together 15 of our current favourite micro-influencers that are all sitting on a following of less than 20K at time of publishing (but are all totally worthy of hitting that “Follow” button).
If there are any micro-influencers you believe should be on this list, pop their handles in the comments below and we’ll go check them out…
1. Sky Richley
3. Jo Hombsch
4. Nikki Joiner
9. Lau Olive
10. Mon Bowie
11. Kendall Baggerly
12. Tara Pitman
14. Carlie Tasker
15. Ida Wangen
Main image: @skyrichley