Are the press trips where a bunch of influencers are brought together to help launch a brand’s new campaign as fun as they look?
12 hand-picked lifestyle products that make the IDEAL present come Dec 25 (and all come with the tick of approval from a top influencer).
At just 24 years old, Jessica Williamson continues to be one-to-watch in fashion. Here we find out how she’s used Instagram to grow the brand.
Self-described bikini addict, lifestyle influencer Matilda Djerf has teamed up with Ete Swimwear to launch a range of swimwear.