It’s not just a numbers game anymore as brands begin looking at not just how many followers an influencer has – but also their engagement levels.
She’s only just launched her Second Skin Overalls collection, but Danielle is back launching another clothing collection.
L’Oréal Makeup Director Tobi Henney gives a quick how-to on Zanita Whittington’s Melbourne Cup beauty look.
St. Tropez Skin Finishing Expert Michael Brown talks beauty with Bambi for this year’s Spring Racing Carnival.
What happens when two of Australia’s hottest influencers get together for a swimwear campaign? Things get a little sizzling.
Judges including Pixiwoo’s Sam Chapman, Jordan Bone and Louise Pentland reveal the finalists for this year’s Cosmopolitan Influencers Awards.
The YouTube beauty sensation releases a make-up collection with Ciaté London – and it sells out as fast as a Justin Bieber concert.
Husskie delivers its pick of the best five Instagram flatlays from the week – from foodies, to fashion, to beauty.
The cosmetics brand names Muslim beauty vlogger Nura Afia teen and beauty blogger James Charles its latest ambassadors.
Man Repeller blogger Leandro Medine launches a new ten-piece shoe line for Net-a-Porter, MR by Man Repeller.
A new campaign for UGG sees the lifestyle fashion brand work with top Korean stylist ReMing and eight of her close “influencer” friends.
The fashion magazine puts its full support behind the fashion blogging industry with the launch of The Style Set.
The popular fashion blogger turns businesswoman – launching her first fashion line, Second Skin Overalls.
Ella Baché makes the switch to influencers – tapping Tahnee Atkinson and Ania Milczarczyk for its latest campaign.
The Shine By Three fashion blogger traverses into the world of print with the launch of a limited-edition coffee table book.
Amber Rose and Drawbertson’s Donald Robertson get tapped for Estée Lauder’s new Flirt Cosmetics range thanks to their social media pull.
Kayture editor and L’Oréal Paris ambassador Kristina Bazan becomes the first beauty blogger to release a music single.
David Jones ambassador Jessica Gomes is taking on the beauty industry with news she’s launching her own skincare company – Equal Beauty.