Has kooreloo become the new influencer ‘it bag’?
2016 was all about the neoprene tote. In 2017, we saw the round rattan bag come hot into favour. And in 2018? It seems we’re moving onto handwoven bags, with everyone from Andy Csinger to Rozalia Russian – and even former marie claire Publisher and Editor Jackie Frank – stepping out with a kooreloo bag on their arms.
So what exactly is a ‘kooreloo bag’ and where has this trend come from?
Landing on Australian shores less than 12 months ago, the kooreloo brand originally hails from Greece and is the brainchild of artist and designer Lila Karagianni. Having achieved global success across 27 countries and counting, it’s not surprising that some of Australia’s top style influencers and stockists have been quick to pick up on the brand’s arrival Down Under.
Handcrafted using traditional woven rugs, each kooreloo bag is a one-of-a-kind and features design elements such as coins, metallic chains, pom poms, and fringing on the outside, as well as an artistic image of the Goddess Athena hand-painted by Lila herself on the inside. Basically, they’re an Instablogger’s dream feed filler.
Below, we take a look at which style tastemakers have already jumped aboard the trend…
1. Rozalia Russian: @rozalia_russian
What they say: “And my bag obsession continues! Adore this beautiful handcrafted piece from @koorelooaustralia”
2. Jackie Frank: @jackie_frank
3. Andy Csinger: @Andi Csinger
What she says: “Stop whatever you’re doing! My new @koorelooaustralia #leather (!) bag needs all your attention! 🎀👅”
Main image: Andi Csinger