A Year in Review: The top Instagram trends of 2017

The results are in. Instagram has released its 2017 Year in Review, documenting the significant variables that come into play on this globalised platform. The past twelve months on the ‘Gram have seen everything from squiggly eyebrows to the Royal engagement. With these tides of popular culture come changes in the nitty-gritty stuff like hashtag circulation, coveted travel destinations, and other such fascinating trends.

Whether you’re looking to up your strategic planning when it comes to the hashtag game, or simply want to know what stats have been revealed behind-the-scenes this year, here’s a simplified lowdown of the top insights as noted by Instagram itself…

Image credit: @tezzamb

Top hashtags of 2017:
  1. #love
  2. #fashion
  3. #photooftheday
  4. #photography
  5. #art
  6. #beautiful
  7. #travel
  8. #happy
  9. #nature
  10. #picoftheday

Image credit: @collagevintage

Most Instagrammed cities of 2017:
  1. New York, New York
  2. Moscow, Russia
  3. London, United Kingdom
  4. Sao Paulo, Brazil
  5. Paris, France
  6. Los Angeles, California
  7. Saint Petersburg, Russia
  8. Jakarta, Indonesia
  9. Istanbul, Turkey
  10. Barcelona, Spain

Image credit: @belenhostalet

Most Instagrammed locations of 2017:
  1. Disneyland, Anaheim, USA
  2. Times Square, New York City, USA
  3. Central Park, New York City, USA
  4. Tour Eiffel, Paris, France
  5. Tokyo Disneyland, Tokyo, Japan
  6. Disney’s Magic Kingdom, Orlando, USA
  7. Musée du Louvre, Paris, France
  8. Brooklyn Bridge, Brooklyn, USA
  9. Disney California Adventure Park, Anaheim, USA
  10. Las Vegas Strip, Las Vegas, USA

Image credit: @maya_gypsy

Hashtags that increased most in popularity throughout 2017:
  1. #photography
  2. #travelphotography
  3. #memes
  4. #summer2017
  5. #naturephotography
  6. #meme
  7. #travel
  8. #fitnessmotivation
  9. #bts
  10. #photographer

Image credit: @debiflue

Main image: @ohhcouture   | Words by Genevieve Phelan 

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